Automotive

Stop overpaying for rigid vendors that take profit out of your pocket.

We build fully customized AI solutions directly on your existing CRM, inventory feeds and call data, in systems you own 100%. We build exactly what you need and fill the gaps, while cutting vendor costs by more than 50%.

Let's talk about saving you money

Free 30-minute conversation about how your business runs. Practical recommendations. No obligation.

Prefer to talk? Call (435) 243-5808 about your workflow, or .

Where the work gets stuck

Your CRM holds the customer. The money leaks in the gaps around it: leads answered hours late, follow-up that stops after two calls, calls nobody listens to, ad spend nobody ties to a sale, and reports someone builds by hand every month.

  • Internet leads that wait until morning, or until someone is free
  • Sales calls that get recorded and never reviewed
  • Stop overpaying for vendors, so many of them are simple solutions that we can fully customize
  • Automatic reports: daily, weekly and monthly reports from your CRM, call platform and marketing accounts
  • Automated capturing and posting of social feeds from your team's phones
How we help

Where we'd take the work off your team.

Each of these can start with the software you already have. Tap any one to see what it does.

For sales and internet managers

Leads from your website, third-party sites, Facebook and missed calls get a reply in minutes, day or night, by text or email, with a real answer about the vehicle from live inventory and an offer to book a time. The texting follows TCPA rules, and we tune when and how often it sends from how shoppers respond. It also asks how their search has changed and writes the answer back to their profile. A lead nobody has answered raises an alert instead of sitting there.

What we automate
  • Lead intake from your CRM and lead feeds
  • AI replies from live inventory
  • TCPA-compliant texting with opt-outs
  • Send timing and frequency tuning
  • Search updates written to the profile
  • Appointment booking
  • Unanswered lead alerts
Get My Free Workflow Review
For sales managers and general managers

Nobody in a store has time to listen to calls, so managers get the short version. Every recorded sales call from your call tracking platform is transcribed and scored against your own checklist: the greeting, the questions asked about the vehicle, the ask for an appointment and the follow-up promised. Then a brief summary lands in your inbox: which reps and which calls have problems, what went wrong, and what's worth a conversation. If you want the detail, the recording and the moment that matters are one tap away, so coaching starts from the call, not from memory. It works with the call platforms most stores already use, such as CallRail, Car Wars and CallRevu.

What we automate
  • Transcripts from your call platform
  • Scorecards from your own checklist
  • Short problem summaries for managers
  • Rep and store trends
  • Clips for coaching
  • Missed opportunity alerts
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For salespeople and the BDC

Each call is summarized and the note lands on the customer's record in your CRM, without anyone typing it. The AI pulls out what was promised: a callback time, a trade, a budget, a vehicle they want to see. Then it turns those into tasks and follow-up actions in the CRM so leads aren't dropped.

What we automate
  • Call summaries written to the CRM
  • Next steps pulled from the conversation
  • Tasks and follow-up actions in the CRM
  • Appointments set from calls
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For salespeople and internet managers

When a customer writes in, the rep gets a draft reply built from live inventory and the conversation so far, in wording you've approved. The rep edits it and sends it in a tap.

What we automate
  • Drafts from live inventory and history
  • Your approved wording
  • One-tap send
Get My Free Workflow Review
For internet managers and marketing managers

When a price drops, or a vehicle arrives that matches what a shopper asked about, they hear about it by text or email if they've agreed to, and see it in your Facebook ads. Matches come from the vehicles they inquired about and the search they told you about. Frequency is capped, and an opt-out ends it at once.

What we automate
  • Matches from inquiries and stated searches
  • Price drop and new arrival triggers from your inventory feed
  • Texts and email to shoppers who agreed
  • Facebook feed and audience updates
  • Frequency limits and opt-outs
Get My Free Workflow Review
For sales managers, general managers and salespeople

A phone app that keeps score for the sales team and shows the floor as it is right now. Leads, appointments, shows and sales are logged as they happen, so today's traffic, untouched leads and how each person is pacing against their goal are always current, without anyone building a report. Reps see their own KPIs and managers see everyone's, and a manager can reassign a lead or nudge a salesperson from the app instead of walking back to a desk. The CRM is updated behind it where it allows.

What we automate
  • iPhone and iPad app
  • Leads, appointments, shows and sales by salesperson
  • Team and store KPIs
  • Untouched lead alerts
  • Pacing against goals
  • CRM write-back
Get My Free Workflow Review
For dealer principals and general managers

Every week, an AI agent reads GA4, Search Console, your ad accounts, your call platform and your CRM, compares them with the weeks before, and sends a one-page summary of what changed and what's worth a look. A sudden drop in traffic, or a lead source that goes quiet, raises an alert the same day, so nobody builds the month-end report by hand. It also shows how your vendors are performing. Because it reads your own data instead of the vendor's report, you get an unbiased view of what your website, ad, SEO and lead providers are delivering.

What we automate
  • GA4, Search Console, ad platform, call and CRM data
  • AI weekly summary
  • Same-day alerts
  • A one-page dashboard
  • Vendor performance from your own data
Get My Free Workflow Review
For general managers and marketing managers

Your ad platforms, website analytics, call tracking and CRM are connected, so spend is judged by the appointments and sales it produces instead of clicks. The AI reviews the data for you every week and hands you the findings: which campaigns and search terms earn their keep, which are wasted, and what each channel costs per appointment and per sale. Then you can hold your marketing vendors accountable with your own data on the table, without spending hours digging through performance reports.

What we automate
  • CRM to ad platform matching
  • Weekly search term review
  • Cost per appointment and sale by channel
  • Vendor performance reviews without the hours
Get My Free Workflow Review
For marketing managers and dealer groups

Every store's website is audited each week, and internal links are checked every time your website platform moves a page, so broken links and missing fields are caught before they cost you rankings. Blog posts, model and service pages and Business Profile posts are planned, written and published on a schedule, and written so AI assistants can cite them too. It's the system behind our dealership SEO case study.

What we automate
  • Weekly site audits
  • Internal link tracking by category
  • AI content planning and publishing
  • Visibility in AI answers
Get My Free Workflow Review
For general managers and used and new car managers

See what the stores around you are doing every day: their pricing, inventory and days on lot by model and trim, with alerts when your pricing is out of line with the market. It's what we built DealerPointIQ to do, our own iPhone app for dealership managers, and we can build the same kind of view around the competitors and data you care about.

What we automate
  • Daily competitor pricing and inventory
  • Days on lot by model and trim
  • Pricing alerts
  • Weekly reports
Get My Free Workflow Review
Build + support

You own it. We run it.

Stores like yours don't have people to manage automation, so we do both jobs. We build each piece in accounts you own, then manage the AI for a monthly fee. Starting at one point, usually Pocket CRM and call scoring, we add the next piece as you ask for it.

You own
  • The cloud account everything runs in
  • The code and the workflows
  • Your data, photos and call transcripts
  • The AI accounts and the keys to them
We run
  • Monitoring, day and night
  • Tuning the AI as your needs grow and change
  • Making sure your data and systems are secure and backed up
  • Making sure one employee isn't holding you hostage and one computer failure can't crash your business
  • Building the next thing you ask for
Works with what you already have

The simplest automation that works.

Your CRM, call platform and website are worth keeping. We work from the data they hold, through their APIs and feeds first and automation on the screen only where they stop.

  • VinSolutions
  • DriveCentric
  • Elead
  • DealerSocket
  • vAuto
  • CallRail
  • Car Wars
  • CallRevu
  • Dealer.com
  • Dealer Inspire
  • DealerOn
  • Facebook and Meta
  • Google Ads
  • GA4 and Search Console
  • More+

Where we'd leave things alone. Your CRM already sends templated follow-up, and tools like vAuto lead their categories. Your OEM-certified website handles inventory and keeps you eligible for co-op, so we work alongside it rather than replace it. If an AI chat or BDC product is already answering your leads and its data comes back to your CRM, keep it. We don't automate inside Facebook. Listings change through your feeds.

  1. 01

    Configure what you have

    Your platform may already do it. It just isn't set up for how you work.

  2. 02

    Connect your systems

    Tools that work fine on their own, joined so nobody retypes between them.

  3. 03

    Replace a narrow tool

    Where a costly subscription does a small, stable job, owning a replacement can win.

  4. 04

    Build custom

    When an important workflow needs something no product does at a sensible price.

Where to start

Start with Pocket CRM and call scoring.

Pocket CRM and Sales Call Scoring are the quickest places to see a difference, because both work from what your team already does every day: the leads, appointments, shows and sales they log, and the calls they take. We connect your CRM and call platform, set up the scorecard from your own checklist, and give managers current numbers and a short summary of the calls that need attention. Once it's running, we add the next piece.

Get My Free Workflow Review

Free 30-minute conversation about how your business runs. Practical recommendations. No obligation.

Prefer to talk? Call (435) 243-5808 about your workflow, or .

  1. 01

    Connect your CRM and call platform

  2. 02

    Agree the KPIs to track and the checklist to score calls against

  3. 03

    Roll out Pocket CRM and call scoring to your managers and salespeople

  4. 04

    Review the numbers with your managers, then add the next piece

Your data

Designed around the FTC Safeguards Rule, with customer data encrypted in transit and in storage, in accounts you own.

How we handle automotive data →
Proof

What we can show you.

Case study · client work

SEO operations automated across seven dealership websites

For an automotive SEO agency: SEO plans, content, images, publishing, weekly audits and client reports, automated across seven dealership websites on three CMS platforms, for about $3 a store a month.

  • 14 → 2hours a month per dealership (estimated)
  • 46+articles published
  • 1,037audit findings tracked
Read the case study →
FAQ

Questions people ask

What do we own, and what do you manage?
You own the cloud account, the code, the data and the AI accounts. We manage the AI for a monthly fee: monitoring, tuning, fixing what breaks when a feed or your CRM changes, and building what you ask for next. We'll quote the build and the monthly fee for your store before we start.
Will you replace our CRM?
No. It holds the customer and it's worth keeping. We build on the data it holds and take on the work it leaves to your people.
Do you need access to our DMS?
No. We work from your CRM, your inventory feeds, your call recordings and the reports you already export, so your DMS stays out of it.
Will AI talk to our customers?
Only where you want it to, in wording you approve. It answers questions from your inventory and books appointments. Pricing, payments, trades, credit and anything unclear go to a person.
How do you handle texting rules and call recording?
Texts go only to customers who agreed to them, with opt-outs honored at once, and we tune the timing and frequency from how people respond. Calls are transcribed from the recordings your call platform already makes. Some states, California among them, require everyone on a call to consent to recording, so we help you update your notice to cover AI. Your counsel has the final word on both.
We already pay for an AI BDC, call scoring or photo tool. Should we switch?
Not necessarily. If it works well and its data comes back to your CRM, keep it. We'll look at what it costs, what it leaves undone and whether owning that part makes sense for your store. Dealers can typically cut what they pay for these services in half.
Do you work with single stores and dealer groups?
Both. The SEO automation we built runs across seven dealership websites on three different platforms, and the same approach works for one rooftop.
Is this the same as the Fractional AI Automation Director?
They overlap. The monthly management here covers the system we build for your store. The retainer is broader: choosing and negotiating vendors, keeping your roadmap and AI use policy current and reporting to ownership. See the Fractional AI Automation Director page for the tiers.
What is DealerPointIQ?
It's our own iPhone app for dealership managers, with competitors' pricing, inventory and days on lot updated every day. It's a separate subscription, and you don't need it to work with us.

What is manual work costing your business?

Repetitive admin, missed follow-ups and disconnected systems take time away from running your business. Bring us one process that slows your team down. We'll help you understand what could improve, how much time you could recover, and what it might cost to implement.

Get My Free Workflow Review

Free 30-minute conversation about how your business runs. Practical recommendations. No obligation.

Not sure where to start? That's what the free call is for. We'll walk through how your business runs and find the easiest wins, the places where automation and AI agents can take work off your team first.

Prefer to talk? Call (435) 243-5808 about your workflow, or .