Research

The numbers we cite, and where they come from.

Every figure in our answers and posts is listed here with its source, when it was published, who was measured, and what it doesn't prove. We'd rather you check than take our word for it.

Download the data (JSON)

Published research

Figures from surveys and studies by other organizations. We quote them as they were reported, with their limits.

$20 to $50

Google Local Services Ads for auto repair shops typically cost $20 to $50 a lead, depending on location and services.

Source: Honest Mechanic Marketing, Google Local Service Ads for Auto Repair Shops, Undated

Sample: No sample or method published.

Keep in mind: An agency's typical range, not a measured study. Google doesn't publish Local Services Ads benchmarks.

40 a week

Physicians complete an average of 40 prior authorizations a week, taking about 13 hours of physician and staff time.

Source: American Medical Association, Prior Authorization Physician Survey, 2025

Sample: Practicing physicians surveyed by the AMA.

Keep in mind: Automation can cut preparation time; payers still decide on their own timeline.

about 2.4 hours

Lawyers' utilization, realization and collection rates translate to about 2.4 collected hours in an eight-hour day.

Source: Clio, 2025 Legal Trends Report, 2025

Sample: Aggregated data from law firms using Clio.

Keep in mind: Not all remaining time is waste or automatable.

32%

Organizations that moved beyond piloting intelligent automation reported an average cost reduction of 32%.

Source: Deloitte, Automation with intelligence (global survey), 2022

Sample: 479 executives in 35 countries.

Keep in mind: Mostly larger organizations. Our savings estimator uses a conservative 30% reduction drawn from this figure.

42%

42% of automotive phone leads from digital marketing converted on the call.

Source: Invoca, Automotive Call Conversion Benchmarks Report 2025, 2025

Sample: An analysis of more than 60 million automotive calls, sales and service combined.

Keep in mind: Covers the whole automotive industry, dealership sales included, not repair shops alone. Converting on the call is close to, but not the same as, booking an appointment.

74%

74% of independent insurance agencies named rekeying data as a leading challenge, and 79% wanted submission automation.

Source: Ivans, 2026 Agency-Carrier Connectivity Trends Survey, 2026

Sample: Independent agencies surveyed by Ivans.

Keep in mind: About agency-carrier connectivity; not evidence of willingness to buy a custom project.

20%

Only 20% of home service owners reported responding to leads within an hour.

Source: Jobber, 2026 Home Service Trends Report, 2026

Sample: 1,050 US home service business owners.

Keep in mind: It doesn't prove every slow response loses a sale.

17.7%

Paid AI adoption among small businesses reached 17.7% by December 2025, with median monthly spending around $30.

Source: JPMorgan Chase Institute, Understanding AI Use Among Small Businesses, 2025

Sample: Small businesses in the Institute's transaction data.

Keep in mind: Measures paid tools seen in transactions; many are inexpensive subscriptions, not implementations.

60 to 70%

Current generative AI and other technologies could, in principle, automate work activities that take 60 to 70% of employees' time.

Source: McKinsey Global Institute, The economic potential of generative AI, 2023

Sample: Analysis of work activities across occupations.

Keep in mind: Technical potential, not savings anyone has achieved. Never present it as a result.

$4.35

The median cost per click for Google search ads in Automotive, Repair, Service & Parts was $4.35.

Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026

Sample: 13,474 US Google Ads search campaigns running April 2025 to March 2026, at least 52 per industry. Figures are medians.

Keep in mind: Google search campaigns only, and a median across many advertisers. Costs vary by market. The 2025 edition gave $3.90.

$29.96

The median cost per lead for Google search ads in Automotive, Repair, Service & Parts was $29.96.

Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026

Sample: 13,474 US Google Ads search campaigns running April 2025 to March 2026, at least 52 per industry. Figures are medians.

Keep in mind: Google search campaigns only. What counts as a lead depends on how each advertiser sets up conversions. The 2025 edition gave $28.50.

15.51%

The median conversion rate for Google search ads in Automotive, Repair, Service & Parts was 15.51%.

Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026

Sample: 13,474 US Google Ads search campaigns running April 2025 to March 2026, at least 52 per industry. Figures are medians.

Keep in mind: Google search campaigns only, and a median across many advertisers of different sizes. The 2025 edition gave 14.67%.

Measured in our own work

Figures measured on systems we built for clients.

43%

Dow Family Automotive, a three-shop auto repair business, got 43% more leads on the same ad budget once one system managed its Google, Microsoft and Meta campaigns together.

Source: Loque Logic case study: AI-managed marketing for an auto repair business, 2026

Sample: One client engagement: Dow Family Automotive, a local auto repair business with three shops.

Keep in mind: Measured against the shop's own lead count before the system, on the same budget.

below 1%

The same company's order error rate fell below 1%.

Source: Loque Logic case study: intake to reorder for a medical supply company, 2026

Sample: One client engagement: Precision Medical Supply, a national medical supply company running on NikoHealth.

Keep in mind: There's no before figure, so the size of the drop isn't claimed, only where it ended up.

30%

After Loque Logic built a controlled process layer around NikoHealth, Precision Medical Supply, a national medical supply company, needed 30% fewer offshore staff for intake and reorder.

Source: Loque Logic case study: intake to reorder for a medical supply company, 2026

Sample: One client engagement: Precision Medical Supply, a national medical supply company running on NikoHealth.

Keep in mind: One client's result, not a promise for another business.

more than 50 hours a month

Management spent more than 50 hours a month on reporting before the system, and the application removed it.

Source: Loque Logic case study: intake to reorder for a medical supply company, 2026

Sample: One client engagement: Precision Medical Supply, a national medical supply company running on NikoHealth.

Keep in mind: A typical month; busier months took longer.

more than $30,000 to implement and over $2,500 a month

An established HME solutions platform that integrates with Brightree quoted the client more than $30,000 to implement and over $2,500 a month to run, without commission calculation or intake-channel tagging.

Source: Loque Logic case study: sales, channel and commission tracking for a medical supply company, 2026

Sample: One quote received by one client.

Keep in mind: The vendor isn't named. A single quote, not a market price.

from more than 5 days a month to under 30 minutes

A medical supply company's sales reporting went from more than 5 days a month of a sales VP's time to under 30 minutes, generated automatically or in one click.

Source: Loque Logic case study: sales, channel and commission tracking for a medical supply company, 2026

Sample: One client engagement: a medical supply company running on Brightree's cloud-based system.

Keep in mind: A typical month's figures, as the client gave them.

Estimated from our own work

Our estimates from client engagements, labelled as estimates wherever they appear.

about 100 hours

Loque Logic built and implemented an SEO operations system across seven dealership websites in about 100 hours.

Source: Loque Logic case study: SEO operations for a dealership portfolio, 2026

Sample: One client engagement, seven websites on three CMS platforms.

Keep in mind: Our estimate of build and implementation time.

about 98 to about 14 hours

The monthly SEO work across seven dealerships went from about 98 hours to about 14.

Source: Loque Logic case study: SEO operations for a dealership portfolio, 2026

Sample: One client engagement, seven dealership websites.

Keep in mind: Our estimate: about 14 hours per dealership per month before, about 2 after.

What is manual work costing your business?

Repetitive admin, missed follow-ups and disconnected systems take time away from running your business. Bring us one process that slows your team down. We'll help you understand what could improve, how much time you could recover, and what it might cost to implement.

Get My Free Workflow Review

Free 30-minute conversation about how your business runs. Practical recommendations. No obligation.

Not sure where to start? That's what the free call is for. We'll walk through how your business runs and find the easiest wins, the places where automation and AI agents can take work off your team first.

Prefer to talk? Call (435) 243-5808 about your workflow, or .