Answers · AI agents and automation · Medical supply operations

How should a medical supply company track sales rep performance?

Tie every order to its rep, referring office and marketing channel the moment it arrives, then show it live: pace against goal, ship rate, returns and commissions. Billing system reports can answer it too, but slowly and weeks late.

Attribute it when the order arrives

Most sales tracking is rebuilt after the fact from reports. The better way is to record the rep, the referring office and the marketing channel the moment the order comes in. Then there’s nothing to reconstruct, and nothing to argue about at month end.

What a sales manager needs to see

Question Where our client got the answer before After
Which reps are on pace this month? A report pulled by hand A live pacing view
Which offices are sending fewer referrals? Weeks later, if at all As it happens
What does each rep earn? Days of month-end work Calculated as orders ship
Where does an order stand? A call to operations The rep’s phone

What it changed for one company

A medical supply company on Brightree had a sales VP spending five days a month on reports, while management ran about 45 days1 behind the reps. With a live sales layer beside Brightree, reporting went from more than 5 days a month to under 30 minutes2, and reps’ calls to the production team fell 70%3.

When a report is enough

With two or three reps and one referral source, a monthly report from the billing system may be all you need. Live tracking earns its keep once pace, office trends and commissions drive decisions every week.

Related questions

Can't Brightree or NikoHealth report on reps?
Both can put a rep on an order and report on it. Our client's problem was the time those reports took, and that they were never live.
How are commissions calculated?
From each rep's shipped orders, with returns taken off in the month they come back, then approved and exported for payroll.
Do reps need a billing system seat?
No. In our build, reps use a phone app and managers a dashboard, with no seat licenses.

What is manual work costing your business?

Repetitive admin, missed follow-ups and disconnected systems take time away from running your business. Bring us one process that slows your team down. We'll help you understand what could improve, how much time you could recover, and what it might cost to implement.

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